By Aaron Loeb
19th of April 2021
In Aaron Loeb's Ideation a group of stressed-out corporate consultants are shortly slated to present their work on a mysterious project.
It's time to brainstorm within the morally ambiguous parameters they've been given so they can make it to their kids' soccer games and continue their ill-advised affairs. But as they work, the lines between right and wrong are blurred and the question of what they aren't being told looms ever larger, becoming harder to ignore. If something truly monstrous is going on, it wouldn't be happening over Starbucks scones...would it?
Ideation is a ferocious and hilarious thriller which world premiered in 2013; a production by San Francisco Playhouse at Tides Theatre. Productions have since then been made all over the US as well as in Canada and New Zealand.
"Devilishly funny and demonically dark, Loeb's hilarity makes us, as the title suggests, think." – San Francisco Chronicle
"Ideation is an attention-grabber, smartly written and surprisingly funny (read: dark humor), considering the subject matter." – Broadwayworld
”Both amusing and intriguing” – New York Times